What to do with Negative Press In Social Media

Even if it is the kind of feedback that you do not want to hear, feedback is still an important part of customer service and…

Get customers to take your social media experience with them offline

Social media marketing is a conversation between your business and your customers.  Traditional marketing has always been a system of pushing content out at an…

How to Conduct a SEO Audit

Whether you're a consultant or looking for one, it's vital you know what a comprehensive SEO audit should include. Take a look at this list…

Marketing Push vs. Pull

The company that wins in the online marketing arena isn’t necessarily the one with a marketing budget that’s 50% bigger – it’s likely going to…

How Google is Restructuring English

If you're going to learn SEO, you'd better learn keyword targeting - and the grammar that drives it. Is Google changing the basic structuring of…

5 Reasons Why You Shouldn’t Blog

Don’t blog. Perhaps I said that without enough context. In an age where every voice you hear is telling you that blogging is going to…

How to Measure SEO Success

It’s the classic problem that SEOs and companies hiring Search Engine Optimizers face constantly – how do you determine if your SEO efforts are successful…

Cheaters Prosper and then are Penalized

JC Penny had an aggressive Search Engine Optimization campaign using SearchDex. When the NY Times discovered the blatant search engine manipulation , Google finally stepped…

New Website

I’m just now creating this new website at EricWagner.org! This will be my personal site as well as an experimentation platform for my search engine…