Eric Wagner SEO

Understanding Author Rank

Posted by Eric Wagner on Monday, April 30th, 2012

One of Google’s numerous changes last March is the addition of AuthorRank. To be an Author you need to be a member of Google+. This will provide more incentives for tech-minded authors to join, but might not give enough incentives for rest of the general public. Read along to find out more about the new changes, influences and effects of AuthorRank.

continue reading

Why are Amazon, Pinterest, and Etsy important to small business?

Posted by Eric Wagner on Tuesday, February 14th, 2012

While Amazon has been around since 1994, Pinterest and Etsy have been the hot new names floating around the Internet. How can your business take advantage of these outlets?

continue reading

Why Ethical SEO is Important

Posted by Eric Wagner on Wednesday, January 25th, 2012

Search Engines, such as Google, Bing, and Yahoo!, each produce results based on their unique algorithm (or set of parameters) that the search engine generates results from.   Many search engines reward website creators for formulating content that is useful, unique, and is written for people. In the world of Search Engine Optimization (SEO), focusing on [...]

continue reading

User Generated Content is Taking over SEO

Using Facebook to Land a Job

Friday, May 18th, 2012 - Beginner SEO

According to a report from MarketingSherpa, user-generated content should be at the forefront of your SEO strategies. Creating content has proven to help both B2C as well as B2B companies. Many companies are using their audience to help them to create content and rise in the search rankings.

continue reading

Google Tracks 2012 Election Trends

Google Tracks 2012 Election Trends

Monday, May 14th, 2012 - All

When it comes to the 2012 presidential election, Google wants to play too! Google started a Google+ page that has been tracking the political race by providing updates via video, news, election results, and trends. Their new trend center allows you to track all kinds of data from the elections.
Google has proven that their users can be influential, as demonstrated by their recent stand against SOPA and PIPA. Thus, the company will not have to lobby too hard to gain stake with politicians online campaign spending. This is Google’s move to start competing with rivals Facebook, Microsoft, and Twitter.

continue reading

5 Ways Twitter Can Help Gain Your Dental Practice More Exposure

5 Ways Twitter Can Help Gain Your Business More Exposure

Friday, May 11th, 2012 - All, Beginner SEO, Social Media

The following guest post was written by a dental service provider, but we believe these tips will be helpful to all small businesses.
Twitter and other forms of social media are designed to connect people. If you’re a business owner or, in this case, run your own dentistry, then you can use these outlets as a way to market yourself. A dentist office is a business, after all, and attracting new patients, filling the practice, and having a steady workflow is what it’s all about. We bring forward to you five ways in which you can use Twitter to enhance your publicity.

continue reading

Why Redesign Your Website?

Why Redesign Your Website?

Wednesday, May 9th, 2012 - All

Should you redesign your website? If you’re looking for a way to get more traffic and capture better quality leads, the answer may be yes. In fact, nearly 70 percent of marketers recommend redesigning at least every one-to-three years.
A redesign gives you the chance to optimize for organic search traffic and lead generation and add tools like blogs, webcasts, and social networking that improve customer engagement. All of these changes can translate into more customers and higher revenues for your company.

continue reading

Build the Quality Keywords List for Your AdWords Campaign

Build Quality Keywords For AdWords Campaign

Monday, May 7th, 2012 - All, Beginner SEO

Google AdWords forms the backbone of many website marketing programs. AdWords attempts to show internet users advertising that interests them. Google does this by matching search terms with search term lists on the AdWords platform. Google users see ads, become interested in them and then click to visit the advertiser’s website. When they find the brands, products, information and services they need, website visitors become paying customers. Tips contained herein will help you build an effective list of keywords for your AdWords campaign.

continue reading

Historic Tweets: New App Can Record and Analyze Events in Real Time

Historic Tweets: New App Can Record and Analyze Events in Real Time

Friday, May 4th, 2012 - All, Social Media

Director of the Kno.e.sis Center in Dayton, Ohio, Dr. Amit P. Sheth, developed the idea for Twitter research. The creation of Twitris came about in 2008 when Sheth was monitoring the terrorist attacks in Mumbai. Sheth and his students at Wright State University built the web app to analyze social media and it’s conversations regarding events providing data in real-time.

continue reading