According to a report from MarketingSherpa, user-generated content should be at the forefront of your SEO strategies. Creating content has proven to help both B2C as well as B2B companies. Many companies are using their audience to help them to create content and rise in the search rankings.
User Generated Content is Taking over SEO
Google Tracks 2012 Election Trends
When it comes to the 2012 presidential election, Google wants to play too! Google started a Google+ page that has been tracking the political race by providing updates via video, news, election results, and trends. Their new trend center allows you to track all kinds of data from the elections.
Google has proven that their users can be influential, as demonstrated by their recent stand against SOPA and PIPA. Thus, the company will not have to lobby too hard to gain stake with politicians online campaign spending. This is Google’s move to start competing with rivals Facebook, Microsoft, and Twitter.
5 Ways Twitter Can Help Gain Your Dental Practice More Exposure
The following guest post was written by a dental service provider, but we believe these tips will be helpful to all small businesses.
Twitter and other forms of social media are designed to connect people. If you’re a business owner or, in this case, run your own dentistry, then you can use these outlets as a way to market yourself. A dentist office is a business, after all, and attracting new patients, filling the practice, and having a steady workflow is what it’s all about. We bring forward to you five ways in which you can use Twitter to enhance your publicity.
Why Redesign Your Website?
Should you redesign your website? If you’re looking for a way to get more traffic and capture better quality leads, the answer may be yes. In fact, nearly 70 percent of marketers recommend redesigning at least every one-to-three years.
A redesign gives you the chance to optimize for organic search traffic and lead generation and add tools like blogs, webcasts, and social networking that improve customer engagement. All of these changes can translate into more customers and higher revenues for your company.
Build the Quality Keywords List for Your AdWords Campaign
Google AdWords forms the backbone of many website marketing programs. AdWords attempts to show internet users advertising that interests them. Google does this by matching search terms with search term lists on the AdWords platform. Google users see ads, become interested in them and then click to visit the advertiser’s website. When they find the brands, products, information and services they need, website visitors become paying customers. Tips contained herein will help you build an effective list of keywords for your AdWords campaign.
Historic Tweets: New App Can Record and Analyze Events in Real Time
Director of the Kno.e.sis Center in Dayton, Ohio, Dr. Amit P. Sheth, developed the idea for Twitter research. The creation of Twitris came about in 2008 when Sheth was monitoring the terrorist attacks in Mumbai. Sheth and his students at Wright State University built the web app to analyze social media and it’s conversations regarding events providing data in real-time.