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How to Market Yourself Online Through
Lesser-Known Marketing Avenues

Posted by Eric Wagner on Monday, December 17th, 2012

In this series about How to Market Yourself On-line, we have already talked about Facebook, Twitter, and LinkedIn. But there are other social media marketing avenues out there that you can use to market yourself on-line. Utilize as many of these avenues as possible to gain your advantage. Depending on the industry that you are in, marketing avenues like Pinterest, Instagram, and YouTube might be the way to go.

How to Market Yourself On-Line Through Other Marketing Avenues – Twitter

Posted by Eric Wagner on Friday, December 14th, 2012

In our series about How to Market Yourself On-Line we have already covered marketing yourself through LinkedIn and Facebook. But, what about other avenues? It is important to leverage as many social media avenues as possible to get your “brand” out to as many people as possible. This includes leveraging Twitter.

How to Market Yourself On-Line Through Facebook

Posted by Eric Wagner on Monday, December 10th, 2012

While many people might think to turn to LinkedIn when they are looking for employment, some might overlook another avenue that can be just as productive for job seekers – Facebook. A 2012 survey by JobVite found that 92% of hiring managers planned to use social networks in researching job candidates. Of these same hiring managers, 66% planned to look up job candidates on Facebook.

4 Google+ Local Action Items For Small Businesses

Monday, February 25th, 2013 - Marketing and Advertising, Search Engine Optimization, Web

A Google query for “New York Italian Restaurants” doesn’t display a single restaurant in the top 10 organic listings! The top 10 organic listings are links to popular local directories like Zagat, Yelp & Urbanspoon and no longer links to popular Italian restaurants like Carmine’s.
What’s the catch? You’re only showing up there if your Italian restaurant is optimized for Google+ Local!

How to Create a Guest Post Strategy

Friday, February 22nd, 2013 - Search Engine Optimization, Web

Guest posts are a great way of generating traffic to your site while providing your audience with the content they crave. To develop a fully effective guest post strategy, it’s important to consider a few important factors, that we’re going to discuss hereinafter.

Google Data Highlighter Tool

Friday, February 8th, 2013 - Marketing and Advertising, Search Engine Optimization, Web

If your website goals are related to events and location you should quickly jump on this tool. More data and languages are constantly added to the Data Highlighter, helping you more and more to leverage your data in many useful ways. Get out and start playing with this tool to get comfortable so you are able to recognize opportunities to get more data crawled by Google.

Mobile Commerce to Quadruple in 5 years

Monday, February 4th, 2013 - Business, Web

Mobile has become the fastest growing platform because the rise in devices, mobile optimized websites, and mobile app development. Naturally we have seen a rise in mobile commerce or “mcommerce” if you will. It has transformed some businesses including Amazon, eBay, and flash sales sites like Gilt.

2013’s Top SEO Trends

Friday, February 1st, 2013 - Search Engine Optimization, Social Media

Here are some items to be aware and consider for your SEO campaigns in 2013. With the latest changes in Google algorithms like Penguin and Panda there are areas that have more of an impact on SEO that before.

Website Trends in 2013 Part II

Monday, January 28th, 2013 - Marketing and Advertising, Search Engine Optimization, Social Media, Web

It used to be that freelancing was microscopic portion of the global workforce. Now freelance has grown to be a credible means to earn a living from anywhere with an internet connection. The combinations of remote collaboration technology like Skype, Google+, or GoToMeeting have provided companies to do more with less. Freelancing is the perfect vehicle for web designers and development firms or individuals.

Eric Wagner SEO