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In this series about How to Market Yourself On-line, we have already talked about Facebook, Twitter, and LinkedIn. But there are other social media marketing avenues out there that you can use to market yourself on-line. Utilize as many of these avenues as possible to gain your advantage. Depending on the industry that you are in, marketing avenues like Pinterest, Instagram, and YouTube might be the way to go.
In our series about How to Market Yourself On-Line we have already covered marketing yourself through LinkedIn and Facebook. But, what about other avenues? It is important to leverage as many social media avenues as possible to get your “brand” out to as many people as possible. This includes leveraging Twitter.
While many people might think to turn to LinkedIn when they are looking for employment, some might overlook another avenue that can be just as productive for job seekers – Facebook. A 2012 survey by JobVite found that 92% of hiring managers planned to use social networks in researching job candidates. Of these same hiring managers, 66% planned to look up job candidates on Facebook.
LinkedIn is a website designed to showcase you and your professional skills. It is, however, more than just a resume. You can paste in content like presentations or link to your website, blog, Twitter stream or showcase status updates about what you are working on at work. Your LinkedIn profile helps build a degree of trust by letting other visitors know how they are connected to you.
Matt Cutts announced little time ago about the Google’s plan to attribute content to original authors. This allows sites to publicly link within their site from content to author pages. Here’s a guide to implementing authorship on your website.
Google announced recently that they are updating their mobile product by redesigning ads in Google Maps. This roll out happened for all users on June 22, 2012. This change will increase click-through rates by 100% says ad tests conducted through T-Mobile USA.