Posted by ericwagner in Business, Featured, Personal, Search Engine Optimization, Social Media, Web
Recently, Google started using Google+ as a factor when generating search results. The company is calling their initiative “Search Plus Your World”. Why does this fact affect you? Almost 85% of people use Google as a search engine, so businesses should be mindful of any changes Google makes.
Google+ helps to make searching the Internet more personal. Not only does it recommend search results for a person based upon what that person has searched for before, but Google+ also posts items from the person’s circle of friends (if they also use Google+). These items could be pictures, relevant links to content friends have shared, and brands/people related to that person’s search. All of this personalized Google+ content appears beside a Google + profile picture of the user or those users’ friends. This Google+ content also automatically appears at the top of the page if a user is logged into their Google account, driving further down the page organically generated Google search results.
These naturally generated Google search results used to be the results that were important to get through solid Search Engine Optimization (SEO) techniques. A top one, two, or three ranking was essential in getting traffic to direct to a business website. While it is still important to aim at getting top-ranking Google results from traditional SEO methods, it is now equally important to concentrate on Google+ as part of an SEO strategy. Here is why:
[…] SEO methods, it is now equally important to concentrate on Google+ (and other social networks) as part of an SEO strategy. Here is […]
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