One of the news websites that I visit every day has the most annoying ads. If you hover too long at the top of the page or if you are trying to get to the main navigation, a slide down ad pops out and moves all of the content down the page. Annoying. Then as soon as you click on a link, a pop-up ad comes up in a new window. Annoying. But, besides being annoying, can ads affect your website ranking in search engines?
The basic premises of good SEO practices for websites are:
In addition to SEO, most website owners want their content to be readily shared and visitors to view their website through these links. What if website ads are standing in the way of all of these things that contribute to good SEO, more website visitors, more links to your website content, and a higher search engine ranking?
Consider the following things:
In closing, weigh potential ad revenue from your website with the user experience that you are providing to website visitors. Is it more important for your website to have content that is seen often in Facebook, Twitter and other blogs, or for you to have that drop down ad in your main menu? Remember the more websites that link to your content, the more people are going to find your website through search engines like Google. The more people who find your website, the more people are there to potentially click on your ads…and of course read your excellent content.
If you need assistance with online marketing, feel free to contact us here at EricWagner.org.