– YouTube data and data from other Google products/services used to be kept strictly separate. Data collected on YouTube could be used to improve your YouTube experience, but this same data could not be used to improve your Google search.
– Search History was kept separate for different Google products/services. Search history often contains information that can be revealing, such as the users locations, interests, religion, and health concerns. So, many saw this as an important facet of privacy.
Google quickly lumped the summary of this change into the phrase, “to treat you as a single user”. Much of the now opposition comes from this explanation which seems to leave a lot to be desired.
Second, the new policy reflects our efforts to create one beautifully simple, intuitive user experience across Google. It makes clear that, if you have a Google Account and are signed in, we may combine information you’ve provided from one service with information from other services. In short, we can treat you as a single user across all our products.
– Does not provide enough information to users on it’s processing of personal data
– Does not specify retention periods for how long the company will keep user data
– Does not allow users to control the combination of data among its many services
Basically, the European Union (EU) has asked that Google provide a clearer and more comprehensive list of information about data collection and the purpose of that data collection. The group also suggested that Google provide better user controls.
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