The views & opinions expressed in this guest post are those of the guest author and do not necessarily reflect the opinions & views of Eric Wagner.
Guest posts are a great way of generating traffic to your site while providing your audience with the content they crave. To develop a fully effective guest post strategy, it’s important to consider the following factors:
– What’s your message?
– Who is your target audience?
– How will this content reach them?
Craft a Specific Message
Before you start work on a guest post, it’s a good idea to plan out what you’re going to say. Your content is only as strong as the message it conveys. Ask yourself how much time you can realistically set aside to focus on writing powerful contributions to the publication you are guest posting with. If you sit around waiting for inspiration to strike, you’ll never get around to writing.
Once you’ve established a set goal for writing each month, think about what your message to the public will be. Are you trying to grow a product by enticing consumers? Have you appropriately researched your customer’s needs? Will this paint the company you’re writing for in a positive light? Answering these questions will give you a clear goal and will allow you to better take advantage of content marketing.
Research Your Target Demographic
Having a clear goal is a great first step, but it’s not the only one. Once you know what you want to say, you need to think about how it will be received by consumers. Each piece of content should not only refer back to other relevant posts you’ve written, but also entice a specific target demographic. By better understanding the type of traffic you want to attract, you’ll know how to craft guest posts that are informative and entertaining to them.
Promote Social Awareness
You know what you want to write and who you’re writing for, but now the problem is awareness. The best guest post in the world doesn’t amount to much if no one is reading it. Promoting your work through social media is a great first step in this regard. If you control a blog or a company newsletter, don’t be afraid to include links to your articles within them to generate interest.
Following these steps may seem like a lot of work at first, but their results don’t lie. Crafting a truly unique and engaging guest post requires both time and effort, but once you’ve done the hard work you will be surprised at how quickly the goals you’ve outlined are achieved. With that in mind, it’s time to get out there and start writing.
Learn about new ways of generating targeted traffic to your site by visiting us soon again at Eric Wagner Marketing!