Get customers to take your social media experience with them offline

Social media marketing is a conversation between your business and your customers.  Traditional marketing has always been a system of pushing content out at an audience and hoping that these customers reciprocated the message with buying something.  As social media has become popular, successful businesses know that they can get valuable social media feedback and develop a relationship with customers, which is much more engaging than ever before.  But still, most businesses struggle with how to translate a customer’s on-line commitment to a brand into an off-line, everyday commitment to your brand.


Commonly, those who engage with your brand online are your strongest supporters.  For instance, a study done by the social media company Virtue found that each Facebook fan a company has translates into $3.60 each, and that same fan equates to twenty additional visits to your website. So, online fans are valuable to your company and can be even more valuable if you can get them to take your company with them when they get off of their computer.


Luckily, mobile usage has increased so much that, just because a user isn’t sitting in front of their computer doesn’t mean that they cannot engage with your brand on the go.  Because of that, make sure that your business is accommodating to the mobile user.  For instance, make sure that you provide a mobile version of your website.  More often than not, business owners have never tried to view their own website from a mobile platform.  There are many websites that are beautiful when viewed from a computer, but are basically illegible when viewed on a phone.  To further engage the mobile user, develop QR codes (Quick Response Codes) for them to learn more about your brand and products.  Also, try to experiment with other new mobile tools that make sense for your business.


Internet and TV are now interconnected, so this is something that brands can use.  Is there a TV show that makes sense with your business?  For instance, if you own a clothing store, it might make sense to do a promotion while the show Project Runway is airing, doing a live Twitter feed during the show using a certain hash tag.  Advertise this promotion in all of your traditional and online marketing efforts to see what kind of following you can create.  It is a great way to take an online effort and get your customers to engage with your brand on a whole new level while also having fun.


Rewarding a customer’s loyalty can be another way to help them relate to your business in a different way.  What if you take your most devoted online fans and give them a gift in the real world?  It could be a special item sent to the winner of your on-line contest.  Or maybe you could reward the fan on Facebook who shares your page the most.


Be creative, and think of all of the ways your business can be more fun and engaging to your customers.  You might just surprise yourself with your ideas, and be rewarded with even more loyal customers.

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Eric Wagner

Eric is a CEO with a background in marketing and search engine optimization specialist (SEO). In his free time, Eric enjoys exercise, gardening, technology, a good book, and spending time with family and friends.

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