Category: Marketing and Advertising
Marketing Push vs. Pull
The company that wins in the online marketing arena isn’t necessarily the one with a marketing budget that’s 50% bigger – it’s likely going to…
Social Media – Time to take it Seriously
Recent events in the world have propelled social media into being a truly viable and necessary media channel. A robust online or digital persona and…
5 Reasons Why You Shouldn’t Blog
Don’t blog. Perhaps I said that without enough context. In an age where every voice you hear is telling you that blogging is going to…
Social Media – Do’s and Don’ts
Social media marketing (SMM) is not an answer to all your problems. SMM is not a universal cure to “red ink syndrome” (that bad, bad…
How to Measure SEO Success
It’s the classic problem that SEOs and companies hiring Search Engine Optimizers face constantly – how do you determine if your SEO efforts are successful…
Cheaters Prosper and then are Penalized
JC Penny had an aggressive Search Engine Optimization campaign using SearchDex. When the NY Times discovered the blatant search engine manipulation , Google finally stepped…