Category: Search Engine Optimization
Get customers to take your social media experience with them offline
Social media marketing is a conversation between your business and your customers. Traditional marketing has always been a system of pushing content out at an…
How to Conduct a SEO Audit
Whether you're a consultant or looking for one, it's vital you know what a comprehensive SEO audit should include. Take a look at this list…
SEO Help Wanted
Good SEO’s know how good other SEO’s are. We can evaluate the tactics, the difficulty of achieving the past results that they quote, and whether…
Marketing Push vs. Pull
The company that wins in the online marketing arena isn’t necessarily the one with a marketing budget that’s 50% bigger – it’s likely going to…
How Google is Restructuring English
If you're going to learn SEO, you'd better learn keyword targeting - and the grammar that drives it. Is Google changing the basic structuring of…
SEO Stifles Creativity
The title tag on any page is an important ranking factor. No one denies that. But every once in a while, SEOs and Web Content…
Do CEOs Get Speeding Tickets?
I’ve often wondered what police officers think about when they pull a car over for speeding. Perhaps they’re hoping they haven’t come across some idiot…
How to Measure SEO Success
It’s the classic problem that SEOs and companies hiring Search Engine Optimizers face constantly – how do you determine if your SEO efforts are successful…
The Google of the Future
Multiple times, I’ve asked this question to people not involved in SEO: “How does Google determine which results are the most relevant?” Multiple times, I’ve…
Cheaters Prosper and then are Penalized
JC Penny had an aggressive Search Engine Optimization campaign using SearchDex. When the NY Times discovered the blatant search engine manipulation , Google finally stepped…