Not long ago, I wrote a post about Measuring SEO Success, and provided you with an SEO spreadsheet. I later revised the article, and the spreadsheet, and now you can measure your efforts as a percentage: what you’ve achieved versus your opportunities.
It has been brought to my attention that this SEO spreadsheet has another, possibly even a more valuable use. It can be extremely valuable for either in-house, consultant, or agency SEOs to know the potential for improvement their client has, before any SEO work is done. A company already achieving 73% of the potential value from their targeted keywords may be much more difficult to help than a company that’s only at 5.4% of their potential.
Of course, when the percentage is low, you’ll know your client is less authoritative in the search engine’s eyes, so that percentage has implications both ways. Is your firm the type that prefers taking an unknown company and elevating them into the spotlight, or would you rather focus on companies that are already close to winning and just need a little help to get there? Either option is a valid choice, but either way, you’ll want to be able to know what you’re working with.
I’ll leave it at that. Download the spreadsheet and plan your strategy. Don’t wing it.